Profitable Growth

The "Determined to be Different" theme conveys our determination to be better than we've ever been, by making real progress across each of our five strategic priorities with the objective of becoming Australia's finest financial services organisation, through excelling in customer service.

Bankwest

To achieve this goal we have focussed our energies on delivering our five core strategic priorities - Customer Service, Business Banking, Technology and Operational Excellence, Trust and Team Spirit and Profitable Growth. The result is that today, the Group is a significantly stronger and more dynamic organisation than it was four years ago.

Profitable Growth

The Profitable Growth priority was introduced to ensure that the Group remains focussed on identifying opportunities to continue growth and value creation. Examples this year included a strategic partnership (15 per cent ownership) with Vietnam International Bank in April 2010; a new strategic partnership (38 per cent ownership) with Bank of Communications (China's fifth largest bank) for our life insurance joint venture in Shanghai; and the opening of the Group’s first branch in India (in Mumbai) in April 2010.